Tuesday, 26 February 2008

He shoots. He scores.



Just before I got shipped outta London to Beijing I met up with some great guys from TBWA/RAAD who were talking about some very attractive Middle East planning action that would have meant a gold plated Royce, a Vertu mobile and a dental plan to force people at 100 paces to wear secret-service dark shades to protect their iris from my egregiously shiny white teeth. Sadly I couldn't take them up on their exploratory offer because of my commitment to move to China, but they did ask if I knew anyone I could recommend.

Which got me thinking!

It had to be someone who was into digital and I also thought international which isn't for everyone so it was a toughie. But one of my thoughts was Sam Ismail. I suggested it might be worth hooking them up. They asked me why I wasn't charging a fee for this but then disintermediation, reputation management and network nurture aren't easy ingredients to whisk-up into a sound bite on the spot so I just told them I'm nice because I needed the love right then. Anyway, as was the case with Famous Rob who landed a number oop North from an introduction I talked about back here I'm pleased to say that Sam is going to be a big planning Kahuna in one of the most dynamic and culturally rich places on the planet too. Fresh out of a psychology degree and straight into the world of marketing communications. It's an experience that will make him grow and I'm looking forward to the Middle East cracking out some innovative numbers because Sam is most definitely capable of delivering welcome surprises. All he's gotta do for this gig is kick back a little and let people get to know his heart of gold first and give them time to dig his burning intelligence second. He says the job thing is a lot down to me but like I told Famous Rob they should thank themselves (and their parent's genes).

That and the guy who started off the whole planning blogging gig in the first place because there was a generosity of spirit which not so long back was rare to find in the previously often pious world of planning. One that is increasingly now benevolent and collaborative.
Vive L'internet folks. I feel we're just scratching at the surface of its potential and it's not about the electronics. It's about the potential of the human spirit, which for whatever reason needs nurturing and given every chance. Everyone needs an ounce of luck in this world and if you do get some, try to find a way to pass it on because karma is, in its own way, an investment in our collective future. As long we expect nothing from it. Another philosophical paradox folks but well done again Sam. I'm very proud of you and here's a dirty mug shot before the gay crew-cut look you've recently adopted to let you know I got it all on file ;)


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